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REFERENCE CASE STUDY05 / 05

PwC

Professional services / Employer brand

A case study framework for making a global organization feel personal, ambitious and relevant to individuals.

PwC brand design by Starfish
Original work by Starfish
01 / THE CHALLENGE

Design challenge.

Set out the gap between an established corporate reputation and the personal experience the audience seeks.

02 / THE APPROACH

The strategy.

Put individual voices at the center, supported by a system that remains coherent across many stories and formats.

03 / THE VISUAL SYSTEM

Identity elements.

  1. 01

    Portrait-led storytelling

  2. 02

    Modular editorial grid

  3. 03

    Warm accent palette

  4. 04

    Scalable messaging system

04 / THE IMPACT

Final results.

Awaiting verified project outcomes

Finish with verified impact such as applications, employee engagement, campaign recall, or audience sentiment.