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REFERENCE CASE STUDY01 / 05

AVIS

Mobility / Brand expression

A case study framework for turning a familiar service into a sharper, more distinctive brand experience.

AVIS brand design by Starfish
Original work by Starfish
01 / THE CHALLENGE

Design challenge.

Frame the business tension, the audience expectation, and the perception the identity needs to change.

02 / THE APPROACH

The strategy.

Define one clear positioning idea, then use it to guide every creative decision across the brand system.

03 / THE VISUAL SYSTEM

Identity elements.

  1. 01

    Distinctive color ownership

  2. 02

    Confident typography

  3. 03

    Flexible campaign layouts

  4. 04

    Consistent image direction

04 / THE IMPACT

Final results.

Awaiting verified project outcomes

Close with measurable evidence: recognition, engagement, conversion, or the change in customer perception.