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REFERENCE CASE STUDY04 / 05

Dunkin’

Consumer / Brand activation

A case study framework for making an everyday brand feel energetic, immediate and culturally relevant.

Dunkin’ brand design by Starfish
Original work by Starfish
01 / THE CHALLENGE

Design challenge.

Identify what must stay familiar and what needs to evolve to earn fresh attention in a crowded category.

02 / THE APPROACH

The strategy.

Protect the recognizable brand equities while building a more expressive system for campaigns and daily moments.

03 / THE VISUAL SYSTEM

Identity elements.

  1. 01

    Bold wordmark behavior

  2. 02

    Energetic color pairing

  3. 03

    Product-first imagery

  4. 04

    Playful campaign voice

04 / THE IMPACT

Final results.

Awaiting verified project outcomes

Use genuine outcomes here—campaign response, store engagement, social reach, or renewed brand preference.