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REFERENCE CASE STUDY03 / 05

ADL

Purpose / Visual identity

A case study framework for creating an identity that carries urgency, credibility and human meaning.

ADL brand design by Starfish
Original work by Starfish
01 / THE CHALLENGE

Design challenge.

Describe the cause, the audiences that must be reached, and the emotional balance the identity must hold.

02 / THE APPROACH

The strategy.

Anchor the system in one purposeful idea that can communicate with both institutional authority and human warmth.

03 / THE VISUAL SYSTEM

Identity elements.

  1. 01

    Purpose-led mark

  2. 02

    Accessible color system

  3. 03

    Documentary imagery

  4. 04

    Clear information hierarchy

04 / THE IMPACT

Final results.

Awaiting verified project outcomes

Conclude with the real-world effect: stronger participation, clearer communication, or broader recognition.